Year: 2014
Category: Body Care
Type of study: Product evaluation with semi-qualitative approach (qualitative interview with quantitative section and questionnaire)
Topic: Comparison of various toothbrushes – Which toothbrush is best?
Test material: Toothbrush heads
Research design: Paired interviews with hands-on testing of various toothbrushes, discussion of various qualitative aspects for perception of a new brush design
Target group: B2C / adults / user of different toothbrushes
