Scope of Services
STUDY SETUP:
– Advice on research design
– Definition and fine-tuning of research objectives
– Definition of target groupORGANISATION OF FIELDWORK:
– Search for suitable facilities
– Recruitment of respondents
– Production of screener
– Production of discussion guidesModeration:
– Focus groups
– Mini groups
– Depth interviews
– Ethnographic interviews
– Inhome-interviews
– Paired interviews, triadsANALYSIS:
– Production of report
– Production of presentation
– Presentation of results
RESEARCH AREAS
TYPES OF STUDY
Evaluation studies for new ideas
Concept tests
Product or advertising ideasDesign tests
Packaging designProduct tests
HandlingAdvertising tests
Ads, brochures or TV commercialsInternet presence
WebsitesUsage & Attitude studies
Exploration of usage behaviourImage studies
Perception of brandsLifestyle research
Description of target groupsTARGET GROUPS
– Children
– Youngsters / young adults
– Adult consumers (B2C)
– Business customers (B2B)
MARKETS
Märkte
– Food, Beverages & Alcohol
– Body Care
– Transport & Travel
– Leisure
– Media
– Pharmacy Products
– IT & Communications
– Clubs & Associations
– Finance & Insurance
– Cleaning Products
– Home & Garden
– Training & Learning
– Ausbildung & Lernen
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