Scope of Services

  • STUDY SETUP:

    – Advice on research design
    – Definition and fine-tuning of research objectives
    – Definition of target group

  • ORGANISATION OF FIELDWORK:

    – Search for suitable facilities
    – Recruitment of respondents
    – Production of screener
    – Production of discussion guides

  • Moderation:

    – Focus groups
    – Mini groups
    – Depth interviews
    – Ethnographic interviews
    – Inhome-interviews
    – Paired interviews, triads

  • ANALYSIS:

    – Production of report
    – Production of presentation
    – Presentation of results

RESEARCH AREAS

  • TYPES OF STUDY

    Evaluation studies for new ideas

    Concept tests
    Product or advertising ideas

    Design tests
    Packaging design

    Product tests
    Handling

    Advertising tests
    Ads, brochures or TV commercials

    Internet presence
    Websites

    Usage & Attitude studies
    Exploration of usage behaviour

    Image studies
    Perception of brands

    Lifestyle research
    Description of target groups

  • TARGET GROUPS

    – Children
    – Youngsters / young adults
    – Adult consumers (B2C)
    – Business customers (B2B)

MARKETS

  • Märkte

    – Food, Beverages & Alcohol

    – Body Care

    – Transport & Travel

    – Leisure

    – Media

    – Pharmacy Products

    – IT & Communications

    – Clubs & Associations

    – Finance & Insurance

    – Cleaning Products

    – Home & Garden

    – Training & Learning
    – Ausbildung & Lernen

Need a quotation or want to get in touch?