Year: 2015
Category: Pharmacy products (OTC)
Type of study: Concept test, new product ideas
Topic: Evaluation of product ideas. Which product ideas do consumers find particularly interesting? Which are worth taking forward?
Test material: several new product ideas
Research design: Workshop with three moderators working in parallel, rotation of respondents in various topic-based rooms
Target group: B2C / adults / with experience of fungal infections
