Year: 2013
Category: Clubs & Associations
Type of study: Advertising test
Topic: How is a free members’ magazine perceived?
Test material: Magazine
Research design: Depth interviews
Target group: B2B / Trainees in certain professions
Year: 2013
Category: Clubs & Associations
Type of study: Advertising test
Topic: How is a free members’ magazine perceived?
Test material: Magazine
Research design: Depth interviews
Target group: B2B / Trainees in certain professions