Year: 2015
Category: Body Care
Type of study: Product test
Topic: How do consumers perceive the fragrance market? What potential would a new body spray have? How is the new body spray / the new brand perceived?
Test material: Bodysprays, Packagin, POS material
Research design: Focus groups, mapping and clustering of products on the market
Target group: B2C / female teenager, young adults / user of fragrances
