Year: 2014
Category: Food, Beverages & Alcohol
Type of study: Usage- & attitudes study, Basic research
Topic: Analysis of motivation, needs and general attitude to food for out-of-home situations. How do consumers decide on what they want to eat out of home?
Research design: Focus groups
With pre-task: Diary-keeping and photos of out-of-home meals
Target group: B2C / adults / People who snack out of home on a regular basis
