{"id":403,"date":"2015-09-14T08:50:02","date_gmt":"2015-09-14T06:50:02","guid":{"rendered":"http:\/\/clausen-marktforschung.de\/en\/en\/?post_type=portfolio&#038;p=403"},"modified":"2015-10-30T10:27:36","modified_gmt":"2015-10-30T09:27:36","slug":"skin-care-products","status":"publish","type":"portfolio","link":"https:\/\/clausen-marktforschung.de\/en\/portfolio-item\/skin-care-products\/","title":{"rendered":"Skin care products"},"content":{"rendered":"<div class=\"flex_column av_two_third  flex_column_div first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  \" ><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible top-to-bottom av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/clausen-marktforschung.de\/en\/wp-content\/uploads\/2015\/08\/haupflegeprodukte.jpg' alt='' title='haupflegeprodukte' height=\"393\" width=\"590\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div   avia-builder-el-2  el_after_av_two_third  el_before_av_promobox  \" ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Year:<\/strong> 2012<\/p>\n<p><strong>Category:<\/strong> Pharmacy products (OTC)<\/p>\n<p><strong>Type of study:<\/strong> Packaging design test<\/p>\n<p><strong>Topic:<\/strong> What impact does a new pack design have on perception of the brand? To what extent does it become more attractive (for new customers as well)? How well or otherwise does it communicate the product characteristics?<\/p>\n<p><strong>Test material:<\/strong> 2 new packaging design routes<\/p>\n<p><strong>Research design:<\/strong> Expert interviews (B2B), Focus groups with consumers (B2C), accompanied shopping tours (B2C)<\/p>\n<p><strong>Target group:<\/strong> B2C \/ Users of pharmacy skin care products, B2B \/ pharmacists, dermatologists<\/p>\n<\/div><\/section><\/div>\t<div   class='av_promobox  avia-button-yes   avia-builder-el-4  el_after_av_one_third  avia-builder-el-last '>\t\t<div class='avia-promocontent'><p>\nSee \u201cSelected References\u201d for more projects.<\/p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href='https:\/\/clausen-marktforschung.de\/en\/references\/'  class='avia-button   avia-icon_select-yes-left-icon avia-color-theme-color avia-size-large avia-position-right '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue85d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >References<\/span><\/a><\/div>\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":356,"comment_status":"open","ping_status":"open","template":"","tags":[],"portfolio_entries":[20],"_links":{"self":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio\/403"}],"collection":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":1,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio\/403\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio\/403\/revisions\/532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/media\/356"}],"wp:attachment":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/tags?post=403"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio_entries?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}