{"id":374,"date":"2015-08-29T21:45:32","date_gmt":"2015-08-29T19:45:32","guid":{"rendered":"http:\/\/clausen-marktforschung.de\/en\/en\/?post_type=portfolio&#038;p=374"},"modified":"2015-10-30T10:51:21","modified_gmt":"2015-10-30T09:51:21","slug":"deodorants","status":"publish","type":"portfolio","link":"https:\/\/clausen-marktforschung.de\/en\/portfolio-item\/deodorants\/","title":{"rendered":"Deodorants"},"content":{"rendered":"<div class=\"flex_column av_two_third  flex_column_div first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  \" ><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible top-to-bottom av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/clausen-marktforschung.de\/en\/wp-content\/uploads\/2015\/08\/deo.jpg' alt='' title='deo' height=\"393\" width=\"590\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div   avia-builder-el-2  el_after_av_two_third  el_before_av_promobox  \" ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Year:<\/strong> 2014<\/p>\n<p><strong>Category:<\/strong> Body Care<\/p>\n<p><strong>Type of study:<\/strong> packaging test<\/p>\n<p><strong>Topic:<\/strong> How are various new packaging designs perceived and understood? How well can consumers navigate within the product family? Which of the designs is the best fit with the product and brand?<\/p>\n<p><strong>Test material:<\/strong> new packaging designs<\/p>\n<p><strong>Research design:<\/strong> Focus groups with brief depth interview phase<\/p>\n<p><strong>Target group:<\/strong> B2C \/ adult women \/ user of different deodorant brands<\/p>\n<\/div><\/section><\/div>\t<div   class='av_promobox  avia-button-yes   avia-builder-el-4  el_after_av_one_third  avia-builder-el-last '>\t\t<div class='avia-promocontent'><p>\nSee \u201cSelected References\u201d for more projects.<\/p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href='https:\/\/clausen-marktforschung.de\/en\/references\/'  class='avia-button   avia-icon_select-yes-left-icon avia-color-theme-color avia-size-large avia-position-right '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue85d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >References<\/span><\/a><\/div>\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":345,"comment_status":"open","ping_status":"open","template":"","tags":[],"portfolio_entries":[17],"_links":{"self":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio\/374"}],"collection":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":1,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio\/374\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio\/374\/revisions\/541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/tags?post=374"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/clausen-marktforschung.de\/en\/wp-json\/wp\/v2\/portfolio_entries?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}