{"id":74,"date":"2014-10-13T15:56:19","date_gmt":"2014-10-13T13:56:19","guid":{"rendered":"http:\/\/clausen-marktforschung.de\/en\/en\/?page_id=74"},"modified":"2015-10-29T16:31:23","modified_gmt":"2015-10-29T15:31:23","slug":"market-research","status":"publish","type":"page","link":"https:\/\/clausen-marktforschung.de\/en\/market-research\/","title":{"rendered":"Market Research"},"content":{"rendered":"

You have an in-depth understanding of your internal processes, a precise knowledge of both your own products and those of your competitors and know what advantages and disadvantages customers can expect from your goods and services.<\/p>\n

Do your customers see things the same way? Are you sure? Your customers\u2019 view of your brand might be very different to your own.<\/h3>

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Market research<\/strong> helps you gain a better understanding of your target group and its needs so that you can tailor your products, services and communications to your customers.<\/p>\n

In turn, this can help you generate new interest and turn spontaneous buyers into loyal customers.<\/p>\n<\/div><\/section>
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In contrast to quantitative market research, which aims to deliver objective facts on the basis of representative samples, qualitative market research starts by asking \u201cwhy\u201d and aims to explore buyers\u2019 reasons and motives on the basis of examples.<\/p>\n<\/div><\/section><\/p><\/div>

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Qualitative market research methods can be used in e.g. focus groups, workshops, mini groups, depth interviews or ethnographic interviews to explore a wide variety of topics and questions:<\/h3>
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